NOW HIRING: Team Relations Director, External Sales

This is a full-time position with both sales and account management responsibilities. The role includes a generous salary and commission package.

Legends Athletic Supply is seeking a motivated, relationship-driven Team Relations Director to help grow our customer base and support athletes, teams, coaches, schools, leagues, and sports organizations with high-quality gear, uniforms, equipment, and service.

This role is ideal for someone who has a strong background in amateur sports, enjoys building relationships, and wants to be actively involved in the local sports community. The right person will be comfortable attending games, tournaments, showcases, school events, and community functions as a representative of Legends.

This position offers significant growth opportunity, including uncapped earning potential tied to sales performance, the ability to build and manage your own book of business, and the opportunity to take ownership of your territory or customer segment as if it were your own business. The Sales Manager will be expected to understand revenue, margin, expenses, customer profitability, and overall account performance.

The successful candidate will have strong communication and problem-solving skills, trusted relationships within high school, travel team, youth league, and college sports networks, and a proven ability to drive revenue growth, manage customer relationships, and contribute to a positive, productive work environment.

Responsibilities

Sales & Revenue Growth

Develop and execute sales strategies to meet and exceed monthly and annual revenue goals.
Pursue new business through outbound sales calls, school visits, league outreach, tournament attendance, lead generation, and community networking.
Build trusted relationships with high school coaches, travel team directors, youth league organizers, athletic directors, college programs, booster clubs, YMCA organizations, and program coordinators.
Serve as a consultative partner to coaches and program leaders by helping simplify uniforms, equipment, spirit wear, team stores, and ordering logistics.
Represent Legends at local tournaments, showcases, games, school events, and sports community functions.
Conduct product presentations, sample showings, uniform consultations, equipment recommendations, and team store walkthroughs.
Manage the full sales cycle, including prospecting, quoting, follow-up, invoicing, closing, and payment collection.
Maintain detailed customer notes, pipeline updates, account history, and sales activity in the CRM system.
Use CRM tools, customer history, and sales data to identify growth opportunities, follow-up needs, and seasonal reorder opportunities.
Maintain working knowledge of inventory, supplier availability, product timelines, and production capabilities.
Identify upsell and cross-sell opportunities across uniforms, equipment, spirit wear, fan stores, fundraising stores, and custom products.
Expand existing accounts by building relationships across multiple sports, teams, age groups, and program levels.
Develop repeat business by creating reliable systems for seasonal reorders, team stores, and program-wide opportunities.

Territory, Account Ownership & Profitability

Manage assigned accounts with a strong understanding of revenue, gross margin, order profitability, and customer service costs.
Treat assigned territory, accounts, and customer relationships like a business unit, with ownership over growth, retention, profitability, and customer satisfaction.
Work with leadership to set sales goals, track performance, and evaluate opportunities by revenue potential, margin, timing, and operational fit.
Help identify ways to improve order efficiency, reduce errors, protect margin, and create a better customer experience.
Make practical recommendations on pricing, product mix, and sales strategy based on customer needs and business goals.
Plan territory activity with discipline, including school visits, coach outreach, follow-ups, tournament attendance, and seasonal sales opportunities.

Customer Relationship Management

Serve as the primary point of contact for assigned accounts.
Provide clear, timely, and professional communication from first conversation through final delivery.
Provide accurate product information, pricing, production timelines, and availability details.
Resolve customer concerns quickly and professionally, escalating when appropriate.
Build long-term customer trust through reliability, follow-through, ethical conduct, and practical problem-solving.
Provide the same level of service and attention to every customer, whether working with a major high school program, a youth league, a travel team, or a smaller community-based organization.

Qualifications

Passion for sports and strong familiarity with high school, travel, youth league, club, or college athletics.
Existing relationships in the Atlanta athletics community preferred.
1–3 years of sales experience preferred; experience in sports apparel, equipment, uniforms, team sales, coaching, or sporting goods is a plus.
Strong communication and interpersonal skills with the ability to build rapport quickly.
Self-motivated, competitive, and comfortable working independently in a goal-driven environment.
Resilient and persistent, with the ability to handle rejection, solve problems, and turn challenges into opportunities.
Highly organized with strong follow-through, time management, and attention to detail.
Comfortable using technology, including Microsoft Office, Google Workspace, CRM tools, email, spreadsheets, and order management systems.
Ability to understand basic business drivers, including sales revenue, margin, expenses, customer profitability, and account performance.
Ability to work in a hybrid environment, including time spent in the office, at customer locations, at sporting events, and from a home office when appropriate.
Willingness to travel locally to schools, tournaments, events, and customer meetings. Mileage reimbursement provided.
Must have reliable transportation, a valid driver’s license, auto insurance, and a satisfactory driving record.

Compensation, Perks, and Growth Opportunities

Performance-based compensation structure with uncapped earning potential.
Opportunity to build and manage your own book of business with visibility into sales, margin, customer profitability, and long-term account growth.
Training and mentorship from two well-connected sports executives and business leaders, with deep relationships across athletics, team sales, supplier networks, and sports operations.
Hands-on experience in a growing sports business with direct access to ownership and leadership.
Opportunity to be highly involved in the local sports community through tournaments, schools, leagues, events, and team relationships.
Ability to help shape the sales process, customer experience, territory strategy, and growth plan for Legends Athletic Supply.
Access to a wide range of brands, suppliers, products, and solutions across uniforms, equipment, spirit wear, fan stores, and custom team needs.
A practical, relationship-driven work environment where follow-through, trust, and service matter.
Opportunity for increased responsibility, expanded territory ownership, and deeper involvement in the business strategy of Legends Athletic Supply.